Archive for Social Media

Myspace: Helping You Promote Your Kitty/Band/Horrible Page Layout, One Ad at a Time

// September 25th, 2008 // No Comments » // Social Media


Image courtesy of xkcd

Soon to be release to the public, MySpace is currently running a beta of their hopeful combatant to Facebook’s Targeted Ad feature. MySpace users will now be able to create and traffic their own ad campaigns. The key difference between MySpace and Facebook is in the fact that Facebook’s program only works if you have established a “Page”, otherwise known as a corporate presence; you’ve seen this in the form of “[friend's name] is now a fan of [brand name]“. Both sites allow you to directly target audiences based on both demographic and psychographic criterion such as age, gender, location, interests and recent activity.

In other words, if you use MySpace expect to see ads for 16 year olds’ birthday parties, horrifying html page layout designers and other MySpace-esque twists on advertising. I could be wrong, but at our office the term “Geocities of advertising” is floating around.

CIA Creates Social Intranet Called “A-Space”

// September 11th, 2008 // No Comments » // Social Media

CIA

Last week (Sept. 5th), the CIA released their first Social Intranet dubbed A-Space. The network acts as a method of contextualizing information in the past, present and future, much like any recently proposed Social Intranet. Given the complex security implications of CIA data, I’m wondering what kind of piping they have running in order to ensure proper governance… Is Active Directory enough for the CIA? Are they running on SharePoint?

Large Hadron Collider in Twitter Form

// September 10th, 2008 // No Comments » // Social Media

For those of you that have been anticipating the “on” state of the LHC (Large Hadron Collider), you’ll be happy to know that Wired Magazine’s ‘Science Blog’ has officially published their “Twitter Friendly” FAQ list of LHC “Need to Knows”.

See it here: http://blog.wired.com/wiredscience/2008/09/the-bosons-that.html

For those of you that missed the flip of the switch this morning, or just don’t know what the LHC is, enjoy these links:

http://www.wired.com/science/discoveries/news/2006/11/72198 - Wired’s four part series on LHC

http://en.wikipedia.org/wiki/Large_Hadron_Collider - Wikipedia’s LHC entry

Design Float: Digg for Designers

// July 25th, 2008 // No Comments » // Design, Social Media

DesignFloat is basically Digg for designers, a social link roll where people float up or down links to stories, articles, etc. on design. Pretty cool site and great place to get inspiration and find some awesome stuff.

The community isn’t as large as Digg’s, so not a lot of voting going on.  But that’s good ‘cuz that means the community’s “voice” hasn’t crystalized yet, so the quality and subject matter of the posts will be pretty diverse.

Google Launches New Virtual World

// July 16th, 2008 // No Comments » // Emerging Trends, Social Media

Google has released their “Virtual World”, dubbed “Lively,” into beta. I took some time to play with it today and figure it out. Essentially it functions as a series of chat rooms with 3D engagement. Not unlike Second Life, Meebo or Habbo Hotel. You can chat with friends, make new ones, etc.
The key differentiator between Lively and the others is in its ability to live within a webpage. You can embed a room within a blog like so:

Lively currently won’t work on non-Windows platforms, and like many other betas, it is lacking certain elements like a more robust list of furniture, clothes, etc. But there’s good news. It’s completely free… So far.

Teenagers + Facebook = Depression?

// July 9th, 2008 // No Comments » // Social Media

As part of my daily trolling through Digg, I found this article from the BBC News Health section titled “Mental risk of Facebook Teens”. I want to tell you that it’s an interesting read… But it’s not. The article is quite simple in stating that the teen audience is becoming accustomed to a false reality where you can live your whole social life online and therefore believe that you can simply delete your profile if something goes horribly wrong, or you can simply delete people out of your life.
Granted there’s SOME merit to what is written in the article, but let’s be honest with ourselves as to the reality of social networking sites. You don’t simply create an account and magically conjure up a friends list (unless you’re a sociopath). Your friends list (at least on Facebook… I can’t speak for MySpace as it disrupts my point) is initially generated via friends that you know in real life. You can see this whenever a new friend has joined up to Facebook, and their status update shows 20 friends that you probably also know.
Being new to a social networking site, you typically don’t just randomly look for people. There are trust metrics and friendship linkages that allow for relationships to build without that creepiness factor. The obvious anomalies within this case are when you DO get the people that you’ve never met before “trying” to add you, to which the logical move is to hit my favourite button… “Ignore”.
As far as the young’uns go, parents should be educating their children to simply “stop talking to strangers”. It worked for us in the eighties… Should still hold true today.
As far as depression goes, you can try to blame social networking sites for a so-called existentialism quandary, but at the end of the day, these sites simply function as accelerated tools for teenagers to communicate.
When I was a teenager we had similar tools, however not as usable. It still meant that I could talk to friends for hours without leaving my house, and I think we all came out fairly well.
Believe it or not, we may not have had World of Warcraft to be addicted to, but we DID have Ultima Online, which was just as engaging and addictive. It just didn’t have the same critical mass of audience, and you know what, my parents would kick my ass out of the computer chair if they felt I was spending too much time on it.
If there was a tool available when I was 16 that allowed me to get party invites, check out who was coming into town, and know who was dating whom on a per second basis, maybe my social life would have been richer, maybe I would have made more friends, who knows. I guess my point is that these sites are all tools. Stop looking for problems in video games, websites and a lack of extra-curricular activities. There are plenty of teenagers who still get outside, and if they’re not, somebody should invite them. Yes, there’s a whole world out there, but if anything, Facebook is probably advocating many of those outer-world activities. God knows it’s responsible for figuring out what club I go to on the weekends.

I’m wondering if there are any parents out there that would like to comment,
Jon

Get the link here: http://news.bbc.co.uk/2/hi/health/7487723.stm

Your Kid’s Next Science Experiment Will Be Found on YouTube

// June 16th, 2008 // No Comments » // Social Media

For those who remember the Diet Coke + Mentos videos on YouTube, we now have scientific reason for exactly why that happens, and the reason is… Bubbles.

“Water molecules like to be next to other water molecules, so basically anything that you drop into the soda that disrupts the network of water molecules can act as a growth site for bubbles,” Coffey told New Scientist. “And if you have rough candy with a high ratio of surface area to volume, then there’s more places for the bubbles to go.” - ABC News

The famous Diet Coke + Mentos video:

Apparently, this recent finding has given children a fun new way to experiment with chemistry. Funny what one viral video on YouTube can lead to.

Find Your Inner Grizzly (Otherwise Known as… Wha???)

// June 5th, 2008 // No Comments » // Advertising, Social Media

I have nothing to say about this… Comment what you will. I laughed my ass off. Probably shouldn’t have, considering it’s a cause based effort.

The Wiki Cheatsheet

// May 7th, 2008 // No Comments » // Social Media

For those of us who contribute to wikis, or for those who want to get into it, here’s an excellent Wiki format cheatsheet http://en.wikipedia.org/wiki/Wikipedia:Cheatsheet

Social Surplus - How We as a Society No Longer Watch Too Much TV

// May 2nd, 2008 // No Comments » // Social Media

My friend Will Pate, better known for co-hosting Command N with Amber MacArthur, posted a really interesting video featuring Clay Shirky of Shirky.com. Entertaining and Informative… Or as Homer Simpson would “Infooootainment”.