Archive for Design

Should All Software be Intuitive?

// January 27th, 2009 // No Comments » // Design, Development

TechRepublic Blogger Justin James has a great post about the pressure to make all software (and web application) interfaces intuitive. He argues that given a complex task, the interface for dealing with that task is going to be likewise complex, and that the insistence on making it “intuitive” is unrealistic in many cases.

There’s some good points made by the commenters (software should be made intuitive to the target, skilled user, but not for John Doe off the street) and Mr. James laments the state of modern general computer education (learning how to use Facebook is not learning how to use a computer).

One of the things that struck me while reading the post was how the web industry in particular has put so much focus on things being “usable” and “intuitive”.

I would argue that this has created a mentality that everything in the world can be designed to be “intuitive”, no matter how complex the task. This has manifested itself (in my experience) with clients who look at a design or interface for 5 seconds and say “I don’t get it”. Sometimes they’re right, and we’ve missed the mark, using terms and iconography that don’t make sense, but other times the demands on the interface design are just out of line with all the tasks that the interface is required to handle.

Problems also arise when the client has a different idea of what is “intuitive” vs. what the designer thinks is “intuitive” vs. what is actually “intuitive” for the person who will be using the app.

Designing things to be intuitive is a great goal to aim for, don’t get me wrong. However, sometimes the only way to handle a design problem is to write better documentation and provide better training.

How the Apple Went From a Humble Fruit to an Oft-Imitated Icon

// November 6th, 2008 // No Comments » // Design

As a young person, the McIntosh was my favourite variety of apple. I enjoyed — and still enjoy — its crisp flesh, tart-with-a-hint-of-sweet flavour, and its smooth, red and green skin. It’s one of the simplest foods you can eat, yet possesses healthy, tasty, and satisfying qualities, all in a portable package.

In most modern conversations, “Apple” and “Mac” have less to do with fruit and more to do with the computer company, yet most of the qualities found in the fruit are also present in Apple Computer’s products. Just as the McIntosh apple has spawned numerous imitators in the form of new apple varieties, the Mac and iPhone OS X user interface is influencing UX design everywhere I look.

The Apple iPhone has certainly revolutionized the mobile phone market. Everyone, from LG to BlackBerry to Motorola, is scrambling to produce a replica of the iPhone’s beautifully intuitive User Interface. I still don’t believe that a device with no physical buttons is the best solution for dialing and messaging, but no one seems to care right now. It’s almost definitely the “cool factor” that’s driving sales of these devices. It’ll be interesting to see whether this is just a short-lived trend, or if it becomes part of the way we interact with devices.

I recently spoke to a senior designer from another interactive agency about his inspiration for a Web application he’s currently working on. His answer: the iPhone and OS X. It’s not uncommon for designers to draw from operating systems or even cell phone UIs, but I wondered if the iPhone’s visual elements would support the type of project he was working on and speak to the target audience. Would the design translate well to a full-screen Web application? Did the design meet the client’s brand objectives? Ultimately, would the design be intuitive enough for a wide audience to understand it, since some UI elements would require user input that isn’t what people are used to? Or, did the designer just want to impress the client with a “cool” iPhone-like interface?

And it doesn’t stop there. Watching the results come in during the U.S. Presidential election on November 4th, nearly every Canadian and American television network used some sort of touch-screen interface to displays statistics. Most involved the host standing in front of a large flat-panel TV and touching individual states on a map of the U.S., zooming and panning the graphics just like the iPhone or Microsoft Surface. Most of it was obviously scripted: as the host gestured over the screen, someone in the control room was doing the real driving. Do we really need to resort to flashy tactics to present news? How does this virtual touch screen support the objective? Does it enhance credibility? It’s certainly not engaging since the viewer at home can’t interact with it.

All this being said, I’m a big fan of my iPod Touch and I recently made The Switch from Windows to Mac. It’s easy to understand why so many want to imitate Apple’s products, but as designers, developers, or anyone else responsible for delivering information to the masses, we need to really think about whether or not it will truly enhance the customer experience. Sometimes the humble McIntosh apple is best left to the original.

Search EBay for Plasma Grenades!

// October 8th, 2008 // No Comments » // Design

Google recently started an AdSense program for in-game advertising.  (More coverage fromCNET, plus the post from Google’s AdSense blog).

Given AdSense’s sometimes funny automated results in the past, I’m interested to see what the ads come up with.  Do ads for Canadian Pharmacies show up while I’m playing Pac Man? :)

Shake it Like a Polaroid Picture.

// September 29th, 2008 // No Comments » // Design

This is an awesome banner ad. http://www.youtube.com/experiencewii.

Newsletter Guidelines for 2008

// September 29th, 2008 // No Comments » // Design

Originally posted a few months ago, this great article from the Campaign Monitor guys outlines the current state of sending mass e-mails to your customer base: what to say, what not to say, coding tips, and how to design the HTML emails for optimum compatability and readability.

EDIT: You might also want to check out the Email Standards Project, which is a group that’s trying to promote standards in email rendering in email clients (web and desktop).

Design Float: Digg for Designers

// July 25th, 2008 // No Comments » // Design, Social Media

DesignFloat is basically Digg for designers, a social link roll where people float up or down links to stories, articles, etc. on design. Pretty cool site and great place to get inspiration and find some awesome stuff.

The community isn’t as large as Digg’s, so not a lot of voting going on.  But that’s good ‘cuz that means the community’s “voice” hasn’t crystalized yet, so the quality and subject matter of the posts will be pretty diverse.

Need a 24/7 Live Support/Chat Window for Cheap?

// June 17th, 2008 // No Comments » // Design

Hey service industry! Are you currently wasting valuable marketing dollars for a live chat service you barely use anyways? Well, stop wasting your money! For half the cost you are currently paying, you can have the same level of customer service with a minimal outlay of funds. Our counter interactive chat-disabled GIF comes in a number of colours to make sure that even though no one is online to talk to your customers, you have a cohesive and unified brand message.

Not convinced? Here are some companies that could start saving right now:
www.cedant.com
www.sportmart.ca

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FITC, Day Three, Part II

// June 6th, 2008 // No Comments » // Design, Development

Ok, several weeks late on getting together the rest of my thoughts on FITC, but I promise that this will be a shorter read. It’ll have to be, ‘cuz not only is my memory a little fuzzy, the remaining sessions weren’t really that interesting. :P

Updated: Added notes on the last few presentations.

Brilliant Direct Marketing Ploy

// June 5th, 2008 // No Comments » // Advertising, Design

Saatchi & Saatchi working for pizzas? Apparently. Here’s what happens when you get big agencies to help you with your direct mail campaigns: brilliance.

Think Kanye West Minds Being Used for Stock Photography?

// May 29th, 2008 // 1 Comment » // Design

Somehow I think this wasn’t really approved by Mr. West.