Forrester Research Publishes Social Technographics for 2008
// October 21st, 2008 // Social Media
Josh Bernoff of Forrester Research published the latest findings on Social Media usage/adoption yesterday. Most notable of the findings was the fact that there has been a significant change in activity with ‘Inactives’ moving from 44% down to 25% and ‘Spectators’ from 48% to 69%. In other words, those of you referring to Social Media as “trend”… Please stop.
Most notably of Bernoff’s updates to the data is his release of the updated Social Profiling Tool which now includes Canadian data and several other countries.
