Myspace: Helping You Promote Your Kitty/Band/Horrible Page Layout, One Ad at a Time
// September 25th, 2008 // Social Media
Image courtesy of xkcd
Soon to be release to the public, MySpace is currently running a beta of their hopeful combatant to Facebook’s Targeted Ad feature. MySpace users will now be able to create and traffic their own ad campaigns. The key difference between MySpace and Facebook is in the fact that Facebook’s program only works if you have established a “Page”, otherwise known as a corporate presence; you’ve seen this in the form of “[friend's name] is now a fan of [brand name]“. Both sites allow you to directly target audiences based on both demographic and psychographic criterion such as age, gender, location, interests and recent activity.
In other words, if you use MySpace expect to see ads for 16 year olds’ birthday parties, horrifying html page layout designers and other MySpace-esque twists on advertising. I could be wrong, but at our office the term “Geocities of advertising” is floating around.
